Re: This is what is wrong with this business... – The Self Defense Company

Re: This is what is wrong with this business…

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#10923

The technique behind the BS is this…you don’t want to piss off your customer base (the sorry SOB’s who purchased what ever your selling at full price).

Specials and sales in this type of business lead to quick turn over. At the SDC we focus on getting people in for the long hall. It takes longer, but over time it creates stability and a real brand.

In the short term, warehouse floods and no barcodes don’t hold a customer. Because the customer is buying based on price not product.