Are you an 'Excuse' or an 'Opportunity'? – The Self Defense Company

Are you an ‘Excuse’ or an ‘Opportunity’?

Are you an ‘Excuse’ or an ‘Opportunity’?

Which type of person are you? 


It’s “resolution time” and I want to ask you, are you an OPPORTUNITY or an EXCUSE?

Because there are really only two types of people…

Those looking for an opportunity and those looking for an excuse.

Opportunity people will do anything to be successful.

I used to drive 2 hours, two to four times a week to learn this system of self defense.

When I couldn’t do that, I created a training area in my house so I could work out on my own.

If I couldn’t purchase a piece of equipment, I made it.

Nothing was going to stand in my way of being the BEST I could be at protecting myself and my loved ones.

Then there are the people looking for an EXCUSE.

They will use any reason NOT TO TRAIN.

“I need to train in person, I don’t have the money, I want a DVD, I don’t have time, I’m too old, I have a gun, I’m too small, too weak, too fat, too stupid, it’s a scam, this is a marketing trick”… whatever the reason, real or imagined, the excuses keep coming.

You know, I have to chuckle when I hear these excuses after what I personally went through to acquire this knowledge.

The truth is, even if I was teaching in their back yard, they would NEVER do it.

Because if it’s not one excuse it will be another…and another and another.

The ‘perfect time’ is now – you’re either an action taker or you’re not.
Know this, EVERYONE has the same circumstances as you.You’re not special and your case is not unique.Even if you had an extremely tough situation, I will show you someone who has it worse than you who is taking steps to over come it.

It doesn’t matter if it’s self defense, work, life – whatever – you’re either defeating the obstacle or the obstacle is defeating you.

Everyday you’re either becoming the VICTOR or the VICTIM.


My personal message to those of you who choose not to do anything except make excuses, is “THANK YOU”.

Because for every one of us there are 99 of YOU who will make easy for the predators to find victims.

As long as we prepare, the wolves will find you and leave us alone.

Now for those of you here who want to really prepare…

HERE ARE YOUR NEW YEAR’S GIFTS from our Elite Membership
(we now number over 10,000 and growing!!!)



If you’re an Elite Member – Keep training Honestly in 2017!!!

See you next year,

Damian Ross
Founder/CEO The Self Defense Company
PS. There will always be hundreds of excuses to say NO but only one reason to say YES. 

Get Instant, Lifetime Access to Our Most Popular and lethal Programs

Operation Phoenix: The Science of Killing

This “KILL BY NUMBERS” Program Will Give You the EXACT Science, Tactics and Method Behind Lethal Combatives…
OPERATION PHOENIX, the “Assassin’s Handbook,” will ONLY available for a limited time.

The Operation Phoenix Syllabus:

  • Target Area Analysis: Discover the science behind the most lethal target areas on the human body and how to exploit them.
  • ​Central Nervous System Attacks: These methods SHOCK the brain, causing it to short circuit and cut out.
  • ​Ocular Shock Techniques: “Fight enders” that overload the central nervous system.
  • Spine Assaults:​Tactics to compress, crush and dislocate the neck and spine.
  • ​Symmetry Attacks: A series of core combat techniques that can be used from both the front and the rear.
  • ​Methods of Asphyxiation: Combative attacks to the target’s airway.
  • ​Blood Organ Disruption: Techniques that rupture blood saturated organs causing severe drop in blood pressure, internal bleeding and death.
  • ​Concealed Impact Weapons: Flat Sap, Black Jack, Palm Sap methods that completely surprise the enemy.
  • ​Quick Kill Knife Fighting: Lethal edged weapon tactics that will terminate the target in seconds.
  • Course Completion Certificate

The Elite Training Membership

Unleash Your “Inner Bad Ass” with the Most Comprehensive Combatives Training Program Ever Created.

  • All 12 SDTS Modules
  • Basic, Advanced and Black Ops Modules
  • A.W.A.R.E Course
  • 60 Minute Self Defense Program
  • Family Safe Program
  • Guardian Weapon Retention System
  • Reality Check Program
  • Guardian Police Combatives (full course)
  • Combat AR
  • Vintage Archive Video Collection
  • Library
  • 24-7 Support
  • Course Completion Certificate

60 Minute Self Defense

You don’t need a Black Belt. Discover hot to protect and defense in 60 minutes or less using this proven, scientific system. Learn it now and use it tonight.

  • Discover how to exploit the 3 things EVERY attacker FEARS.
  • Turn the tables on your assailant by CONTROLLING the pillars of self defense.
  • How to ground fight without knowing how to grapple.
  • Maximize your body’s natural weapons to deliver crippling blows.
  • Instantly incapacitate larger and stronger attackers by destroying their central nervous system.
  • Self Defense Company Library
  • 24-7 Certified Instructor Support
  • Course Completion Certificate
  • Plus, You’ll Get 3 Free Bonuses for acting now.

Published by Damian (Instructor)

Founder, The Self Defense Company